WFA adds drinks giants and Ikea to Planet Pledge
The World Federation of Advertisers (WFA) has secured Asahi Europe & International, Carlsberg Group, Pernod Ricard and Ikea – joining…
New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed
If you want to understand the latest social media platform updates, and maximize your own efforts in social media marketing,…
As privacy ramps up, Apple will ask users if they want personalized ads in App Store
Apple will begin prompting users in the App Store with a message asking if they’d like to receive targeted ads,…
Outside the box thinking: assessing packaging innovation
When it comes to discussions on packaging, most industry debates usually revolve around plastic. Natural, as it will be taxed…
Is It Time to Say Goodbye to Your Current Client? | MagzWeb
Running a business is an act of faith, especially when you think it might be time to say goodbye to…
TikTok Announces ‘TikTok World’ Showcase Event for September 28th
TikTok is the social platform of the moment, with its never-ending stream of light-hearted video clips providing entertainment for an…
Ad of the Day: Oikos sings praises of latest yogurt launch
Oikos is celebrating the launch of its latest ‘forkable’ yogurt with an ad campaign by Lightning Orchard that sees one…
Ad of the Day: mock festival posters replace lineup with copy highlighting male harassment
The world is still waking up to the extent of male violence against women. When two in five women admit…
Twitter’s Testing a New Option That Will Show You the Spaces That People You Follow are Tuning In To
As Twitter looks to make its audio Spaces a bigger element within the broader platform experience, Spaces discovery now poses…
Marketers, here’s what future retail consumers might be shopping for
As part of The Drum’s deep dive into all things Retail, Satish Krishnamurthy, chief strategy officer at TBWAIndia, and Vishwajit…