Branding News
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Co-Branding | MagzWeb
Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong…
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Branding News
The Cookie Monster: the demise of third-party cookies
You can barely visit a website nowadays without being bombarded by a cookie pop-up, taking over your screen, asking you…
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Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations | magzweb
Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual…
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Indonesia’s 2020 Biking Craze Explained
Look into any bicycle shop in Jakarta and you will find that bikes are either sold out, or the store…
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Digital Marketing News
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Digital News
Future of Media: Quibyebye, Disney+ becomes social, Borat’s back, Netflix slows
This is an extract from The Drumâs Future of Media briefing. You can subscribe to it here if youâd like…
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Digital News
Four challenges to you, BIPOC industry leaders
Now more than ever, we have the stage and everyone in the room is listening. But if weâre all headed…
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Digital News
Future of Media: eyes shut to piracy, the nepotism agency and reimagining auditing
This is an extract from The Drumâs Future of Media briefing. You can subscribe to it here if youâd like…
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Digital News
TFL diversity contest challenges brands to tackle ageism
The brief for the third edition of Transport for London’s (TfL) annual diversity competition focuses on ageism by challenging brands…
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Digital News
Mental health in the APAC ad industry: listen, lead and be a role model
World Mental Health Day is recognised on 10 October each year as a reminder of the importance of keeping our…
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Digital News
Havas Media joins CAN as buyers mull âunintended consequencesâ of tech
Havas Media Group is the first agency holding group to join the Conscious Advertising Network (CAN) and commit to its…
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Digital News
ASA data reveals unprecedented lockdown boost to TV ad exposure
A lockdown fuelled television boom has brought an unprecedented boost to TV ad exposure according to the Advertising Standards Authority…
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Digital News
B2B marketers are struggling to produce enough content amid the pandemic
Content marketing remains a challenge to many business-to-business (B2B) marketers, according to a new survey by Finite â a body…
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Digital News
Todayâs Office: Charles Van Kirk on making music for brands without leaving the house
Composer and audio engineer Charles Van Kirk, who has worked with brands including ESPN, BMW and KLM, tells us how…
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Digital News
TikTok fame within two weeks: a social experiment by a TikTok-addicted Tailifyer
Essentially, the challenge was how large of an audience could I grow within a two-week timeframe starting from nothing but…
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Digital News
Brands back World Mental Health Day: Asics, Dave, Snap & more unveil initiatives
Ahead of World Mental Health Day, The Drum explores the initiatives brands are putting in place to raise awareness and…
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Digital News
Gen Z in APAC say their mental health has been impacted by Covid-19
Generation Z in Asia Pacific (APAC) are putting on a brave face during the Covid-19 as many are struggling to…
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