Are you worried about your rank in google? You think that you’ve done well? In this article I am going to introduce 11 common SEO mistake that will help you to increase your website traffic. Make sure you read until the end cause SEO mistake number 7 can devastate your SEO performance.
What is common SEO mistake?
If you want to get higher Alexa rank and want to be on the first page of google you need to notice these all big SEO mistake.
So, let’s dive in.
- Thinking SEO is dead
I’m sure if you are trying to figure out, how to get more traffic. You probably encounted the idea that SEO is dead. The truth is that, SEO has definitely changed but it’s more alive than ever. For convincing those who don’t believe me, I have proof that SEO is more alive than ever. So here’s my evidence:
Just go to google trends and compare SEO to any other channel online. No channel online is more popular than SEO (look at the image below).
So quick pop quiz for you, what’s the best place for your potential customers to find you organically online?
- SOCIAL MEDIA
- Seach engine
Well, if you answered B, then nice work, because there’s data to prove this. Go too similarweb and examine the top five websites with most traffic. What do these top five website have in common? They’re either a search engine or feature a prominent search engine. Google is by far one of the most popular website and search engine in the word.
Remember this, on average, google processes over 40,000 search queries every seconds. That’s 3.5 billion searches per day and 1.2 trillion searches per year.
So you get the point, understanding how to get organic search traffic is a good use of time and resources, but that’s not all.
- Industry growth
One of the other common SEO mistake is that they don’t understand the magic of technical industry. According to barrel associates, over 65 billion was invested into the SEO industry in 2016, and this number is expected to rise to 79 billion by 2020. Interesting, right?
More and more capital is flowing into the SEO industry, because companies are discovering how powerful it is for growing revenue.
In short, the time for you to use SEO to grow your business is right now.
Not doing a SEO audit
The second common SEO mistake is not performing a SEO audit before you start trying to do SEO. I truly believe that the number one thing you need to do if you want high website traffic, is to perform a SEO audit.
SEO audit are one of my favorite activities, because if reveal all the issues holding your SEO performance back. Plus you will also get the Intel you need to make better decisions. I mean you will be able to prioritize your actions based on what will have the highest impact.
Not mapping out your site architectures
The truth is a well-designed site architecture can have a positive SEO impact for several reasons. For instance:
- Better crawling and indexing
Strong site architecture helps google crewel your site more efficiently, which as a result helps google index your pages faster.
- More website authority
To avoid these common SEO mistake, you need to grow your site’s overall authority which makes ranking much easier. In other words, you don’t need as many backlinks to rank.
- Increased conversions
An effective site architecture can help you drive more conversions, because you direct your users, to your most important pages.
Not prioritizing user experience(UX)
So common SEO mistake number four is not prioritizing user experience or UX. When of the best ways to improve SEO performance is to simply optimize your site’s UX. In fact, adobe discovered that 38% of people will stop engaging with a website, if the content and layout is unattractive.
Now this alone should make your value UX and UI optimization much more. But how do you actually optimize UX?
Well, there are obvious UX optimization actions like:
- Increasing your website loading speed
- Have a mobile friendly website
- Avoid aggressive pop-ups
- Don’t use disruptive ads
But there is one UX optimization factor that matter for SEO more than anything else, that’s optimizing for user intent, now what is that mean? It means that your page should actually satisfy the intent the keyword that’s being searched.
- Targeting the wrong keywords
Some people jump into a niche and try conquer every keyword there is, and is the big SEO mistake ever. Because if you don’t have the website authority to target keywords with mid to high-level competition, it’s going to be extremely hard.
So if your website is new, expect that fact and focus on keywords with low competition, so you can get some easy wins out of the gate.
Then, once your site has built some authority, you can target higher volume and higher competition keywords.
Not satisfying search intent
I won’t go too deep into this, but the best way to understand user intent is through categorization. Just memorize these four types of user intent:
So if user searches common SEO mistake, you serve them informational content because that’s the intent.
- Comparison queries
If a user searches MOZ vs Ahrefs, they are looking to compare and contrasts two products. So they can make an educated buying decision, and a page explaining the pros and cons of these products would satisfy the intent.
- Transactional intent
So if a user searches buy Gotch SEO academy, they’re ready to transact.
- Navigational intent
If only a user searches Gotch SEO academy login, you know exactly what they’re looking for.
See satisfying user intent is as simple as possible. Just try to get into the searcher’s mind every time you decide to target a keyword. What do they actually want when they enter the search query?
If you are looking for having less common SEO mistake, you need to focus on your page’s UX, because users will stay on your page longer, they won’t pogo-stick as much.
Not creating unique value
if you take anything away from this article, it has to be this, whenever you target a keyword, you should always think about how you can add unique value. Don’t try to emulate what’s already ranking, think about how you create something radically different and better. Different can be:
- Using unique data
- Making your content more storage-driven
- Using better multimedia
- Using better design
- having way better readability
Trust me on this, if you focus on how to be different than your top competitors instead of trying to be better, you will see monumental result.
So if you need to have successful website or you are looking for making money by blogging, read this two article which will do miracle for your site if you follow all checklist step by step:
And we are done here, I wish this article help you a lot. If you had try any other common SEO mistake then you notice it and fix it, I will be really happy if you share it with and comment your experience in this field.