How Google’s findings on purchase behavior impact the future of content marketing
Google recently released a research piece that analyzed the purchase behavior of consumers and subsequently discussed the findings regarding the…
Paddy Power trolls wounded window shoppers Manchester United with missed transfers
You may not be anywhere near the office water cooler right now, but we still want to spotlight the most…
How RepresentUS ‘deployed’ Putin and Jong-un ahead of US elections
The US presidential elections are almost upon us and all signs point to it being a dirty affair. Already deemed…
OTT: the next frontier for programmatic
As the consumer economy across the globe got battered under the impact of the pandemic, one industry that has managed…
The mobile and DOOH impact: S4M Academy Podcast Lab unveils second episode, featuring VIOOH
On S4M’s latest episode of the S4M Academy Podcast Lab, the team sat down with Gavin Wilson, the chief revenue…
The TV viewership shift and what it means for advertisers
As part of IAB UK’s Guide to Digital Innovation 2020, Samsung Ads look at changing TV viewing habits and draw…
Programmatic buys fuel boost to UK digital media quality
UK programmatic buys outperformed global averages across desktop display, desktop video, mobile web display and mobile web video in the…
Global marketers show ‘guarded optimism’ amid planned global ad spend boost
Tentative grounds for optimism that cratered global ad spend may be through the worst can be found in the latest…
Instagram at 10: what does its future look like?
Today is Instagram’s 10th birthday. Over a decade, it has transformed from a humble photo-sharing app into a social networking…
‘Of course the industry is ageist’: Behind Thinkerbell’s over-55s internship
Thinkerbell, the Australian independent that’s got a ‘friends with benefits’ agreement with PwC, has launched a paid internship for the…