Forget QR codes, it’s the age of AR
Pre-Covid, QR codes were mocked as a gimmick, many of us doubting whether they would ever be widely adopted. As…
AA/Warc: UK ad spend to grow at fastest-ever recorded rate in 2021
Shaking off the effects of the pandemic and countless lockdowns, the UK is set to see ad spend grow 18.2%…
KFC drops a C-bomb and finally talks about chicken welfare
KFC, a strong creative advertiser, is often pinned on its treatment of poultry, so its latest campaign looks to showcase…
Creatives reveal their ‘New Era Resolutions’ for working life after lockdown
Rewind to March 2020 and the idea of working remotely filled many across the industry with dread. How can creativity…
Reflect Digital acquires Am marketing
Search agency Reflect Digital, part of the Lab Group of agencies, has today announced it has acquired digital marketing agency…
The savvy marketer’s guide to matching mobile ad spend with consumer behaviour
The first in a series of savvy marketer guides, brought to you by The Drum and MoPub, looks at how…
71% of Spotify Free listeners are aged under 35 – so how can marketers reach them?
The power of audio to tap into senses other mediums just can’t reach has been laid bare in a new…
Biden’s executive order could spell trouble for big tech – and adland, by extension
Today, President Biden will reportedly sign an executive order outlining new guidelines for federal agencies to come down on tech…
Don’t be too quick to reject the ‘vanity’ metrics of the past
In 2021, many marketers label the measurements prized by their 20th century counterparts – including ‘reach’ – as ‘vanity’ metrics. Those…
Cast your votes in The Drum’s Chip Shop Awards to decide our new Reader’s Choice category
This year, The Drum’s Chip Shop Awards – the show that rewards creativity that knows no bounds – has upped…