Did that ad lead to a purchase? Verizon Media and Catalina team up to answer that question
Consumer packaged goods (CPG) companies will now have better insights into what ads actually translated to purchases and will be…
IPA Agency Census: Covid-19 hits women as adland falls short on diversity goals
The Institute for the Practitioners in Advertising (IPA) has laid out the impact of the Covid-19 pandemic on UK advertising…
What happens when our common currency becomes uncommon?
The common currency that has been used consistently across every Demand Side Platform (DSP), Data Management Platform (DMP) and, in…
The math to success
For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of…
Knowledge hacking app Uptime backed by former Tesco CEO raises $16 million and appoints new media partner
Knowledge hacking app, Uptime, has successfully secured $16m in funding from leading global investors including former CEO of Tesco, Sir…
Free whitepaper: how brand marketers are going direct-to-consumer as trust in social media continues to decline
Issues of transparency, ROI and brand reputation have diminished marketers’ faith in the leading social media channels. Today, only 14%…
Successful Marketing to Christians | MagzWeb
Are you aware of the major impact Christian consumers have in today’s marketplace. Target Market News research shows Christians own…
Ikea offers ‘disassembly instructions’ to encourage customers to extend product life
You may not be anywhere near the office water cooler right now, but we still want to spotlight the most…
Benefits of a Press Release Submission for Search Engine Optimization | MagzWeb
The main concept for writing a press release is distributing or sharing among the media houses that the PR should…
BuyaCar unveils new ‘Confidence’ positioning as part of brand overhaul
Selling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar…