Forget QR codes, it’s the age of AR
Pre-Covid, QR codes were mocked as a gimmick, many of us doubting whether they would ever be widely adopted. As…
KFC drops a C-bomb and finally talks about chicken welfare
KFC, a strong creative advertiser, is often pinned on its treatment of poultry, so its latest campaign looks to showcase…
Reflect Digital acquires Am marketing
Search agency Reflect Digital, part of the Lab Group of agencies, has today announced it has acquired digital marketing agency…
71% of Spotify Free listeners are aged under 35 – so how can marketers reach them?
The power of audio to tap into senses other mediums just can’t reach has been laid bare in a new…
Don’t be too quick to reject the ‘vanity’ metrics of the past
In 2021, many marketers label the measurements prized by their 20th century counterparts – including ‘reach’ – as ‘vanity’ metrics. Those…
A Week in Creative: Reebok’s Pride, TikTok x Wrexham, Bud vaccine pledge
Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative…
Google postpones the death of the cookie until 2023
In a move that’s rattled the global technology and marketing sectors, Google has today announced it will delay the deprecation…
How the pandemic has transformed B2B marketing forever
Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing, a trend further accelerated by the pandemic. What new tactics are…
It’s a proud rule-breaker, but will BrewDog’s ‘toxic culture’ crisis threaten the brand?
BrewDog built itself up as an anti-establishment rule-breaking brand that doesn’t-give-a-shit. Now it’s facing harsh criticism from staff over its…
Why brands on Twitch could find themselves in hot water
A new set of streamers have cropped up on Twitch. Bikini-clad, cavorting in hot tubs and actively charging viewers money…