Did that ad lead to a purchase? Verizon Media and Catalina team up to answer that question
Consumer packaged goods (CPG) companies will now have better insights into what ads actually translated to purchases and will be…
Consumer packaged goods (CPG) companies will now have better insights into what ads actually translated to purchases and will be…
The Institute for the Practitioners in Advertising (IPA) has laid out the impact of the Covid-19 pandemic on UK advertising…
The common currency that has been used consistently across every Demand Side Platform (DSP), Data Management Platform (DMP) and, in…
For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of…
Knowledge hacking app, Uptime, has successfully secured $16m in funding from leading global investors including former CEO of Tesco, Sir…
Issues of transparency, ROI and brand reputation have diminished marketers’ faith in the leading social media channels. Today, only 14%…
Are you aware of the major impact Christian consumers have in today’s marketplace. Target Market News research shows Christians own…
You may not be anywhere near the office water cooler right now, but we still want to spotlight the most…
The main concept for writing a press release is distributing or sharing among the media houses that the PR should…
Selling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar…