Branding News
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Today’s Office: MullenLowe Profero’s Ellie Boxall on working from her jungle in the sky
Aloe vera, bell peppers, lemon trees, banana plants… Every day MullenLowe Profero senior planner Ellie Boxall sits on zoom calls…
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ExpertPreneurs – The 6 Business Platforms You Must Build to Support Your Expertise-Driven Empire | MagzWeb
Every expertise-driven business has at its center a leading expert or recognized guru who has successfully leveraged the same six…
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What’s stopping Americans from buying electric cars?
California’s proposed ban on gas-powered vehicles means a shift to electric cars is coming in the long-term. However, in the…
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Co-Branding | MagzWeb
Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong…
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The Cookie Monster: the demise of third-party cookies
You can barely visit a website nowadays without being bombarded by a cookie pop-up, taking over your screen, asking you…
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Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations | magzweb
Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual…
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Indonesia’s 2020 Biking Craze Explained
Look into any bicycle shop in Jakarta and you will find that bikes are either sold out, or the store…
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The Drum Network Podcast: Ensuring influencer marketing remains authentic
After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how…
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After a decisive year, how are brands celebrating Black History Month UK?
As October heralds the start of Black History Month in the UK, The Drum takes a look at how brands…
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