Is it time for the ‘digital nation’ to fight back?
Harish Bijoor, a brand strategy specialist and founder, Harish Bijoor Consults Inc makes the comparison between the concept of the…
Omnicom wins Philips’ $300m global creative & media account review
Global health technology and beauty giant Philips has awarded its creative, public relations and media accounts, worth $300m, to Omnicom…
Just announced: the winners of The Drum Roses Awards 2021
The Drum Roses Awards recognizes the best work created outside the UK’s M25, highlighting the companies and individuals behind the…
Put your USP at the heart of your programmatic strategy
The rise of a few players to dominate the global DSP market has resulted in several advantages for marketers, including…
Get your creative workplace tech up to scratch – or risk losing your best talent
We’ve all seen the BT ad, highlighting the five words we dread being asked during our weekly team’s catch up.…
Social TV: how to tap into this trend and build a winning social strategy
Social media has completely revolutionized the way we watch TV, and both mediums are more intertwined now than ever before.…
ESL reaction: will fans and sponsors forgive and forget?
Widespread fury around the announcement and subsequent abandonment of a European Super League (ESL) has called the ownership and governance…
Programmatic DOOH isn’t just future ready, it’s ready now
Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. Its much anticipated programmatic destiny…
Beyond listening: hearing your customers to deliver humanity at scale
As customers spend more time than ever researching, choosing, buying, and giving feedback online, it’s vital to earnestly tune in…
Did that ad lead to a purchase? Verizon Media and Catalina team up to answer that question
Consumer packaged goods (CPG) companies will now have better insights into what ads actually translated to purchases and will be…