Data and targeting efficiencies drive programmatic ad spend growth
New research into programmatic advertising spend has shown revenues grew by 23% in 2019 to top €23bn, with 77% of…
Only existing market leaders are benefiting from coronavirus lockdowns
New, agile startups usually get all the attention, but as The Drum columnist Samuel Scott writes, one unintended consequence of…
Goody two-boots: a history of footballer ads and social good
There was a time when all that was expected of a professional footballer was that they be a good player.…
Influencer hires Maker Studios & Disney exec Olly Gosling to strengthen creative strategy division
Influencer has today announced the appointment of Olly Gosling as head of content strategy, further cementing the company’s commitment to…
The evolution of creativity in video advertising: How far have we come? And where are we headed?
With such drastic development in our use of data and technology over the last decade, it can often be easy…