For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists.

Influencer marketing is twice as effective as digital ads, most of which are outright ignored by audiences, according to an MPG study. Meanwhile, streaming is rapidly becoming the main way people devour long-form content – meaning that if brands want to reach the 89% of viewers now regularly eschewing linear television (per The Hollywood Reporter), smart placements within content should be the strategy of choice.

The stats in the infographic below show the lay of the land – and clear solutions for marketers seeking to cut through the noise and achieve brand recognition.

 

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The rise of product placement and influencer marketing, created in partnership with BEN, explores the latest developments and capabilities available to marketers through brand integration, with insights, tips, and case studies to inspire your next big campaign. Complete the form below to download this critical intelligence.

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By Laya

Helping creatives to turn offline experiences into online income At the age of 18, I decided to leave my home and move to Italy. With no plan, no income, no idea what I'm up to. I just wanted to take the leap! Long story short, I ended up getting into a freelance design which later brought me to website design & online courses. Now, proud to be location independent digital nomad, I help creatives to turn their offline experiences into online income!

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